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Customer Roundtable: 2K Games, Airbnb, Capital One, KOHO, Volvo Group

What does it actually look like to roll out an internal developer portal across industries as different as gaming, travel, finance, and commercial vehicles? In this roundtable featuring Spotify’s Backstage customers, engineering leaders share what worked, what didn’t, and what they wish they’d known from the start. Whether you’re exploring developer portals or deep into your own rollout, this conversation has practical insights on driving adoption, managing organizational change, and leveraging AI at scale.

Featuring

  • André Wanlin

    André Wanlin

    Customer Success Engineer, Spotify

  • Shawn Hansen

    Shawn Hansen

    Staff Site Reliability Engineer, 2K Games

  • Adam Kunicki

    Adam Kunicki

    Site Reliability Engineer, Airbnb

  • Brian Wolowicz

    Brian Wolowicz

    Head of Design, Capital One

  • David Kormushoff

    David Kormushoff

    VP of Technology, KOHO

  • Mingdao Lu

    Mingdao Lu

    Digital Product Manager, Volvo Group

About this roundtable

Different industries, common ground

At Spotify, our platform engineering teams find that the best way to learn is to listen to our customers — whether those are our internal developers or yours. In this roundtable, we gathered Spotify Plugin and Portal users from a range of different companies — different sizes, different industries, different tech stacks — to compare notes and share common experiences. Watch the recording to learn what they built with Backstage — and how they got their developers to not just use their shiny new dev portal, but embrace it.

At a bank, the only person that says move fast and break things is the person that never had to tell a million customers why they couldn’t access their money.
Brian Wolowicz, Capital One

01

Rolling out an internal developer portal is never just a technical project

Our panelists shared concrete adoption tactics, from focusing on one specific pain point first, to building an internal community and contribution culture, to a single email link that drove massive overnight adoption.

02

Using a dev portal to leverage AI at scale

From automating quarterly tech reviews, to providing ownership context during incidents, to using agents to automatically draft fixes for Soundcheck compliance gaps — hear how platform teams are leveraging their dev portal as the centralized source of truth for their engineering org.

03

Customizing your portal to fit your org

Whether it’s managing 200,000 catalog entities or creating containerized dev environments, see how these diverse companies tailor their Spotify Portal and Backstage instances to fit their organization’s specific workflows.
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